I’m Rewriting the NCR Playbook

Where Mastery Meets Mystery

Reframing isn't a one-and-done practice; it's a way of being in the world that becomes richer and more nuanced the longer you practice it.

When I published my book and workbook, I thought I'd said everything about reframing life's challenges. Turns out, Life had other plans.

Three years later, I've discovered something humbling: the deeper you go into this work, the more layers reveal themselves. It's like thinking you've mastered your grandmother's recipe, only to realize she was using ingredients you didn't know existed.

What Living "Beyond the Reframe" Can Mean for YOU

Going "beyond" doesn't mean abandoning the NAME, CLAIM AND REFRAME® methodology. It's about what becomes possible when these principles become so integrated that they're no longer techniques you apply—they're simply who you are.

When you first learned to drive, you thought about every action. Eventually? You're navigating traffic while having deep conversations, your body making micro-adjustments without conscious thought. That's mastery—and that's what happens when you've lived with NCR long enough.

Your Curriculum for Becoming

Here's what I've learned from living this work: life's challenges aren't just obstacles to overcome—they're invitations to discover capabilities you didn't know you possessed.

  • That colleague who undermines you? An invitation to examine how you show up in your own power.

  • The relationship that ended? A masterclass in discovering what you're truly worth.

  • The career pivot that left you sleepless? A complete reorganization of what's possible for your life.

  • Family conflict after losing a parent? Soul-work—the deepest kind of reframing that asks you to reconcile love, grief, legacy, and forgiveness all at once.

These aren't just challenges. They're your curriculum for becoming who you're meant to be.

What's Coming in Beyond the Reframe

Over the coming months, we'll explore how NCR deepens when you've lived it long enough to make it yours:

  • October: Navigating trust and vulnerability—when to share, who can hold what, and how to protect your emotional capacity while staying open

  • November: Family dynamics and authentic gratitude—showing up for the holidays without losing yourself, and finding real appreciation when life feels hard

  • December: The radical act of rest and the art of enough—choosing simplicity over performance, presence over perfection

Each newsletter will offer stories from my journey and my clients, practical reframes you can use immediately, and permission to see challenges as doorways rather than walls.

An Invitation

I've spent recent months refreshing my blog, deleting content I'd outgrown, and preparing to go deeper with you. This work isn't about arriving—it's about becoming richer, more nuanced, more surprising the longer you practice it.

You're ready for this if you're willing to separate your ego from your wisdom, sit with questions that don't have neat solutions, and transform past pain into present wisdom.

The foundation we built with NCR is solid. Now I'm inviting you into the advanced course—where you adapt, bend, and make these principles work uniquely for YOUR life.


Are you ready to go beyond the reframe?

💫Andrea

Chief Reframing Officer @ Beyond the Reframe


Ready to transform your perspective and your leadership from the inside out?

Private Coaching Create lasting change through personalized guidance. [Schedule a Discovery Call]

NCR Workshops Experience NAME, CLAIM AND REFRAME® in an intimate group setting. [Join Waitlist]

✧The Book, Discover your path to authentic power with "Name, Claim & Reframe." [Get Your Copy]

✧ The NCR Workbook, Put insights into action with practical tools and exercises. [Order Now]"



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    I'm Andrea Mein DeWitt—a leadership coach, author, and self-proclaimed warrior in recovery who helps bold souls reclaim their power and unleash their full potential. After transforming my 32-year career in education into a dynamic coaching practice, I now guide people through my signature NAME, CLAIM AND REFRAME® methodology.

    My book Name, Claim & Reframe: Your Path to a Well-Lived Life was featured on the TODAY Show as 2023's best motivational read. Writing from the foggy San Francisco Bay Area, I believe that life's challenges are invitations to discover who you're meant to be.

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